Year-Round Print & Digital Advertising for the SML Market

If you’re looking to align with a proven winner in promoting Smith Mountain Lake businesses, now is the perfect time to jump in.

The quarterly SML Insiders’ Guide and new annual SML Dining & Entertainment Guide are must-have resources for residents and visitors, showcasing the best of Smith Mountain Lake with expert insights and stunning photography. With free, widespread distribution and a popular digital edition, we offer year-round exposure for businesses looking to engage a highly targeted audience. Don’t miss your chance to be featured!

“Advertising with SML Insiders has been a game-changer for my business. I’ve had clients specifically tell me they visited my showroom after seeing my ad in both the print and digital editions. It’s been a great way to reach the right audience and drive real results.”

Mishelle Brosinski, Owner of Envisions Flooring & Interiors

SML Insiders by the Numbers

With the area’s largest print circulation and highest online traffic, we provide unmatched year-round exposure. Plus, our platform boosts your online presence with valuable SEO-friendly backlinks for long-term success.

70,000

MIN. free magazines distributed

70+

local distribution LOCATIONS

286K+

ANNUAL website Pageviews

134K+

ANNUAL website users

5.5K+

organic web SEARCH POSITIONS

800+

1st-page google rankings

Annual data report from Jan. 31, 2024 to Jan. 31, 2025 sourced from Google Analytics and Semrush.

Why SML Insiders?

We love showcasing what makes SML amazing—and helping our advertisers shine. Our print and digital options provide year-round exposure, reaching local and out-of-market prospects effectively and affordably.

examples of Smith Mountain Lake Insiders' Guide magazine and website

Print

High-quality, full-color magazine featuring original content from local experts, with QR codes for access to additional online resources such as maps, guides and videos. Published quarterly, free copies are distributed at more than 60 local locations, ensuring the widest reach in the Smith Mountain Lake area.

Digital

Smith Mountain Lake’s leading resource since 1998, featuring a top-ranking blog, digital magazine, business directory, and banner ads. With 120,000+ users and 246,000 pageviews annually, we rank for nearly 1,000 SML-related keywords—and growing!

We’re building a highly engaged audience across social media, driving interaction to our website and your business. Plus, our popular weekly email newsletter reaches 5,000+ subscribers for even greater impact.

Come Grow With Us

Ready to elevate your business? Our media kit is packed with everything you need to boost your visibility and tap into the power of Smith Mountain Lake’s most trusted resources. Don’t miss out on this exciting opportunity to take your brand to new heights!