Smith Mountain Lake Home + Garden Special Section

Don’t miss the chance to grow your SML business with this unique, hyper-local advertising opportunity.

Showcase Your Business in the SML Insiders’ Guide Spring 2025 Issue

The Spring 2025 SML Insiders’ Guide will feature a dedicated home and garden special section, connecting readers with top local experts in design, construction, furnishings and professional services.

The guide will highlight local vendors, trends, stunning SML home photography and offer practical tips. With 10,000 printed copies and an online edition, it’s set to be the go-to resource for sophisticated homeowners. Don’t miss your chance to have your business featured!

REQUEST A MEDIA KIT

Branded Advertorials + Bonus Online Content

Branded content is a powerful way to showcase your business and connect with your target audience. With an engaging advertorial, we’ll help you craft a compelling narrative that resonates and stays top-of-mind.

We are offering options for a full-page or two-page spread, and our team will guide you through the entire process to ensure your message truly shines and makes a lasting impact.

BONUS! All advertorials are also published online as a blog post like this one in our SML Insiders Home + Garden Section. Additional bonus options include banner advertising, social media and email marketing to expand your reach even further.

REQUEST A MEDIA KIT

Why Advertise with SML Insiders?

While we’re passionate about sharing the stories of what makes Smith Mountain Lake so amazing, we’re equally committed to building unparalleled exposure in the SML market for our advertising partners. Our print and digital options allow your business to establish a strong, year-round presence, effectively and affordably reaching local prospects, as well as those from out of the area.

examples of Smith Mountain Lake Insiders' Guide magazine and website

We’re in Print

High-quality, full-color magazine featuring original content from local experts, with QR codes for access to additional online resources such as maps, guides and videos. Each quarter, 10,000 free copies are distributed at more than 60 local locations, ensuring the widest reach in the Smith Mountain Lake area.

We’re Online

The leading Smith Mountain Lake resource website since 1998, featuring a popular, high-ranking blog, the digital version of our quarterly magazine, a business directory and banner ad opportunities. With over 130,000 users and 275,000 pageviews annually (and growing), our site is in the top results for nearly 1000 SML related keywords.

We’re Social

We’re curating an expanding and highly engaged audience across multiple social media platforms. Our followers engage with our content and participate in dynamic online promotions, driving even more interaction to the website and your business. Plus, a robust email newsletter sent to 5,000+ subscribers each week.

sml insiders’ guide BY THE NUMBERS

SML Insiders’ Guide print magazine + smith-mountain-lake.com

With the largest print circulation in the area and the highest online traffic, we offer unmatched exposure for businesses seeking year-round visibility at Smith Mountain Lake. Our platform not only boosts your online presence but also generates valuable SEO-friendly backlinks to your site, making it the ideal choice for long-term success.

40,000

free magazines distributed

60+

local distribution LOCATIONS

275K+

ANNUAL website Pageviews

130K+

ANNUAL website users

8.4K+

organic web SEARCH POSITIONS

800+

1st-page google rankings

Annual data report from January, 2024 – December 23, 2024. Sourced from Google Analytics, Semrush Tracking.

Ready to partner with us?

The integrated marketing packages we’ve designed are aimed at providing maximum reach and exposure for our home and garden industry partners. Each plan incorporates print advertising, branded website content and social media promotion.

Our intent is to establish this annual publication as one of the Smith Mountain Lake region’s most trusted home information sources for years to come. We’d love for you to join us!

Ad Reservation Deadline: January 22, 2025.

Smith Mountain Lake Chili Festival
Photo by Casey Johnson, REALTOR