Photo by Jayson Firebaugh, Star City SkyCams
SML Insiders by the Numbers
With the area’s largest print circulation and highest online traffic, we provide unmatched year-round exposure. Plus, our platform boosts your online presence with valuable SEO-friendly backlinks for long-term success.
MIN. free magazines distributed
local distribution LOCATIONS
ANNUAL website Pageviews
ANNUAL website users
organic web SEARCH POSITIONS
1st-page google rankings
Annual data report from Jan. 31, 2024 to Jan. 31, 2025 sourced from Google Analytics and Semrush.
Print Magazine Distribution Locations
BEDFORD AREA
- Bedford Welcome Center
DOWNTOWN MONETA AREA
- Diamond Hill General Store
- Mayberry Diner
- ML Realty
- Lyons Team Realtors
- Moneta/SML Library
EASTLAKE
- Bruno’s Clubhouse Bistro
- Tiff’s Lakefront
- Food Lion
- Mitchell’s Marina
- Lake Retreat Properties
- The Pointe at Mariners Landing
- Parkway Marina
- SML State Park – Main Office
- Bedford Landings Bed & Breakfast
- Sweetwater RV Park
- Goodhue Boat Company, Eastlake / Drifter’s
- Virginia Dare Marina + Beacon Pub
HALESFORD BRIDGE
- Mango’s Bar & Grill
- Halesford Harbour Inn
- Red Rock Store
- Vinny’s Italian Restaurant
- CB Sales & Rentals
- Webster Marine Center
- Long & Foster Realtors
- Marina 66
- RE/MAX Lakefront Realty
- Wainwright Realty
- Gilbert Law Firm
- Parrot Cove Boat Rentals
- Cancun at Bridgewater Plaza
- SML Visitor Center
- MKB Realtors
- Cancun at Westlake
- SML Vacation Rentals / RSI
- Bridgewater Marina
- Gifts Ahoy
- Fun-N-Games Arcade
- SML Coffee House
LAKEWATCH PLANTATION
- The Copper Kettle
- The Farmhouse
WESTLAKE
- Westlake Library
- Casago
- Hager Insurance
- Capps Home Building Center
- Berkshire Hathaway HomeServices
- AllState
- Truist
- VitaZen
- Atlantic Union Bank
- Runk and Pratt
- The Willard Companies
- Old Oak Café
- Mama Ann’s Gifts & Goodies
WIRTZ
- Gills Creek Marina
- Napoli Cowboy
- Magnum Point Marina
ROCKY MOUNT
- crafted by Virginia Furniture Market
- Billiard’s & More
SCRUGGS AREA
- Deb Beran Properties
- Goodhue Boat Company, Blackwater / Coasters
- Bernard’s Landing Rental Office
- Napoli by the Lake
BURNT CHIMNEY
- Homestead Creamery
- Envisions
- Franklin Glass
SOUTHLAKE
- The Water’s Edge Country Club (Real Estate Sales Office)
- Turner’s Dock Building
- Penhook Minute Market
Smith-Mountain-Lake.com Annual Traffic Acquisition
Annual data from January 1, 2024 – December 23, 2024
ORGANIC SEARCH
DIRECT TRAFFIC
SOCIAL MEDIA
OTHER
Smith-Mountain-Lake.com Active Users by Device
Annual data from January 1, 2024 – December 23, 2024
MOBILE
DESKTOP
TABLET
AD OPTIONS & PRICING
Print Magazine
Published quarterly, the SML Insiders’ Guide magazine highlights the best of the Smith Mountain Lake in all four seasons. Each issue is packed with articles and photography designed to captivate residents, visitors and those looking to relocate to our spectacular region.
Our publication offers the largest reach in the SML market. Plus, our print/digital bundles allow your business to establish a strong year-round presence.
Online Business Directory
A featured listing in our extensive SML Business Directory is the easiest, most affordable way to showcase your brand.
Upgrade your free listing and take advantage of:
No long-term commitment. Cancel upcoming renewal anytime.
Save 15% with a 12-month commitment. Cancel upcoming renewal anytime.
Additional Advertising Opportunities
SML Insiders offers more ways for businesses like yours can effectively and affordably connect with local customers, and people who are in the process of planning vacations or considering relocating to Smith Mountain Lake. Custom print + digital advertising packages are also available to meet your unique business needs. Please contact us.
Affordable website banner advertising is available on the SML Insiders’ Guide, assuring extensive exposure for your business to our thousands of daily visitors.
Price includes initial design, a link to your website and a featured promo on our Facebook and Instagram accounts. All advertising runs throughout the site on both desktop and mobile versions
Investment: $235 per month / 15% discount for annual commitment
Similar to an “advertorial” in print media, a sponsored blog post is an article we write that incorporates your business. It lives on smith-mountain-lake.com/blog and is heavily promoted on the site, as well as through our email and social media channels.
Investment: $1,200 one-time payment
The SML Insiders’ Guide offers two options for advertising in our email newsletters. With more than 5,000+ subscribers and an average open rate of nearly 50%, email advertising with SML Insiders provides substantial value and proven access to a highly desirable niche audience.
Option #1: Newsletter Shoutout
Investment: $150 per insertion
Option #2: Custom E-Blast
Investment: $750
Showcase Your Business in our SML Insiders’ Guide Special Sections. Inside our upcoming magazines, we’ll be featuring new Branded Content Advertorials for wedding vendors and home & garden professionals, a
powerful way to showcase your business and connect
with your target audience.
With an engaging advertorial, we help you craft a compelling narrative that resonates and stays top-of-mind. Our team will guide you through the entire process—writing, editing and proofing—to ensure your message truly shines and makes a lasting impact.
Investment: Starting from $2,625
Getting Started
If you would like to get started with adding a free or featured directory listing for your business or vacation rental, signing up for an advertiser account with us is your first step.
If you are interested in advertising opportunities in our print magazine, please request a media kit.
Already have an account? Login here.
The information collected here will be used to set up a profile for the account holder and will not be made public in any advertising displays. Only the account holder and site administrators will have access to this data. We’ll collect your business name(s) and details after your account has been created.