Jo & Co. Jewelers: SML Vendor Showcase

Since 2004, Jo & Co. Jewelers has been the go-to destination for Smith Mountain Lake jewelry, offering brides and grooms a wide variety of rings and accessories to symbolize their love.

Renowned for exceptional craftsmanship and personalized service, Jo & Co. features a dazzling selection of diamond and gemstone pieces sure to bring a smile to your face.

Whether you’re looking for timeless elegance or something truly unique, the team at Jo & Co. works closely with you to create pieces that reflect your unique love story. With a commitment to quality and attention to detail, Jo & Co. ensures every couple leaves with jewelry that will be cherished for a lifetime.

Ask the Expert

FRESH IDEAS

Owner Joanna Gruver says couples are gravitating toward custom-made rings with unexpected details like mixed metals, colored gemstones, and engraved messages. Vintage-inspired pieces are also making a comeback, blending timeless elegance with modern flair. Additionally, stackable wedding bands are popular, offering versatility and a way for brides to personalize their look over time.

“Our approach to bridal jewelry is all about capturing the essence of each couple’s love story. We take pride in helping brides and grooms create pieces that are not only beautiful but deeply personal and meaningful. This year, I’m especially excited about the growing trend of custom designs. It’s incredible to see couples embrace the idea of making their rings truly one-of-a-kind, and we love being part of that creative process.”

— Joanna Gruver, Owner of Jo & Co. Jewelers

Why Jo & Co. Jewelers at Smith Mountain Lake

Brides and grooms choose Jo & Co. for their bridal sets because of the jeweler’s commitment to personalized service and stunning, high-quality designs that reflect each couple’s unique love story.

Beyond engagement rings and wedding bands, Jo & Co. also offers a range of thoughtful gift ideas for bridesmaids and groomsmen, such as elegant personalized necklaces, cufflinks and engraved bracelets. These pieces make perfect, lasting mementos to thank your wedding party for being part of your special day.