Year-Round Print & Digital Advertising for the SML Market

If you’re looking to align with a proven winner in promoting Smith Mountain Lake businesses, now is the perfect time to jump in.

The quarterly SML Insiders’ Guide and new annual SML Dining & Entertainment Guide are must-have resources for residents and visitors, showcasing the best of Smith Mountain Lake with expert insights and stunning photography. With free, widespread distribution and a popular digital edition, we offer year-round exposure for businesses looking to engage a highly targeted audience. Don’t miss your chance to be featured!

“Advertising with SML Insiders has been a game-changer for my business. I’ve had clients specifically tell me they visited my showroom after seeing my ad in both the print and digital editions. It has been a great way to reach the right audience and drive real results.”

SML Insiders by the Numbers

With the area’s largest print circulation and highest online traffic, we provide unmatched year-round exposure. Plus, our platform boosts your online presence with valuable SEO-friendly backlinks for long-term success.

70,000

MIN. free magazines distributed ANNUALLY

70+

local distribution LOCATIONS

316K+

ANNUAL website Pageviews

142K+

ANNUAL ACTIVE website users

6.6K+

avg. organic web SEARCH POSITIONS

800+

1st-page google rankings

Annual data report from Aug 1, 2024 to July 31, 2025 sourced from Google Analytics and Semrush.

Why SML Insiders?

We love showcasing what makes SML amazing—and helping our advertisers shine. Our print and digital options provide year-round exposure, reaching local and out-of-market prospects effectively and affordably.

examples of Smith Mountain Lake Insiders' Guide magazine and website

Print

High-quality, full-color magazine featuring original content from local experts, with QR codes for access to additional online resources such as maps, guides and videos. Each quarter, 10,000 free copies are distributed at more than 70 local locations, ensuring the widest reach in the Smith Mountain Lake area.

Digital

The leading Smith Mountain Lake resource website since 1998, featuring a popular, high-ranking blog, the digital version of our quarterly magazine, a business directory and banner ad opportunities. With over 142,000 users and 316,000 pageviews annually (and growing), our site is in the top results for over 800 SML related keywords.

Social

We’re curating an expanding and highly engaged audience across multiple social media platforms. Our followers engage with our content and participate in dynamic online promotions, driving even more interaction to the website and your business. Plus, a robust email newsletter sent to 5,000+ subscribers each week.

Come Grow With Us

Ready to elevate your business? Our media kit is packed with everything you need to boost your visibility and tap into the power of Smith Mountain Lake’s most trusted resources. Don’t miss out on this exciting opportunity to take your brand to new heights!