Photo by Jayson Firebaugh, Star City SkyCams
sml insiders’ guide BY THE NUMBERS
Our site is one of the oldest and highest profile Smith Mountain Lake websites available. Aligning your business with our trusted, well-established SML resource is a smart way to boost your online presence, as well as build SEO-friendly backlinks to your business site.
ANNUAL Pageviews
ANNUAL users
organic SEARCH POSITIONS
1st-page google rankings
MOBILE USER audience
desktop/tablet USER audience
Annual data report from September 15, 2023 – September 15, 2024. Sourced from Google Analytics, Semrush Tracking.
Smith-Mountain-Lake.com Annual Traffic Acquisition
Annual data from September 15, 2023 – September 15, 2024
ORGANIC SEARCH
DIRECT TRAFFIC
SOCIAL MEDIA
OTHER
Website Domain Authority*
* Source: ahrefs.com – Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). A link from a site with a higher DA can help boost your site’s domain authority.
AD OPTIONS & PRICING
Print Magazine
Published quarterly, the SML Insiders’ Guide magazine highlights the best of the Smith Mountain Lake in all four seasons. Each issue is packed with articles and photography designed to captivate residents, visitors and those looking to relocate to our spectacular region.
Our publication offers the largest reach in the SML market. Plus, our print/digital bundles allow your business to establish a strong year-round presence.
Online Business Directory
A featured listing in our extensive SML Business Directory is the easiest, most affordable way to showcase your brand.
Upgrade your free listing and take advantage of:
No long-term commitment. Cancel upcoming renewal anytime.
Save 15% with a 12-month commitment. Cancel upcoming renewal anytime.
Additional Advertising Opportunities
SML Insiders offers more ways for businesses like yours can effectively and affordably connect with local customers, and people who are in the process of planning vacations or considering relocating to Smith Mountain Lake. Please contact us if you have any questions!
Affordable website banner advertising is available on the SML Insiders’ Guide, assuring extensive exposure for your business to our thousands of daily visitors.
Price includes initial design, a link to your website and a featured promo on our Facebook and Instagram accounts. All advertising runs throughout the site on both desktop and mobile versions
Investment: $75 per month
Similar to an “advertorial” in print media, a sponsored blog post is an article we write that incorporates your business. It lives on smith-mountain-lake.com/blog and is heavily promoted on the site, as well as through our email and social media channels.
Investment: $900 one-time payment
The SML Insiders’ Guide offers two options for advertising in our email newsletters. With more than 4,000 subscribers and an average open rate of nearly 50%, email advertising with SML Insiders provides substantial value and proven access to a highly desirable niche audience.
Option #1: Newsletter Shoutout
Investment: $120 per insertion
Option #2: Custom E-Blast
Investment: $400 each
Getting Started
If you would like to get started with adding a free or featured directory listing for your business or vacation rental, signing up for an advertiser account with us is your first step.
If you are interested in advertising opportunities in our print magazine, please request a media kit.
Already have an account? Login here.
The information collected here will be used to set up a profile for the account holder and will not be made public in any advertising displays. Only the account holder and site administrators will have access to this data. We’ll collect your business name(s) and details after your account has been created.